So you haven’t yet gotten to it yet… you don’t feel it’s necessary right now… or you simply don’t know where to start. Either way, you are costing yourself new, and ongoing business by NOT doing the following two things.
- Your website does NOT have an SSL Certificate (not HTTPS)
- Your website is NOT optimized for searches (Search Engine Optimization or, SEO)
Below is what I was hoping to be a short video, but I just couldn’t get it under 15 minutes (my aim was initially 5 minutes, oops) however, I outline some important facts and information as well as list the things you can do NOW to get better results.
1) Your website does NOT have an SSL Certificate (not HTTPS)
- Google Chrome is now letting its users know when a website is NOT secured by HTTPS.
- Other browsers, anti-virus and apps will soon follow suite.
- Google will stop indexing websites who don’t use HTTPS.
- Customers may see your website as a threat to their computer and devices.
- Existing customers WILL NOT be able to access useful information (phone number, office hours, address, directions, etc.) if your website is not HTTPS.
- You can prevent customer comments by immediately securing your website.
As far as I know, Inyerface.com is the only provider offering a one-time only fee for SSL Certificates and for making your website HTTPS. There are many providers offering SSL Certificates however it is still your responsibility to ensure that you don’t have unsecure real estate (images, internal links, etc.) that are not HTTPS.
2) Your website is NOT optimized for searches (Search Engine Optimization or, SEO)
Search Engine Optimization (SEO) is a fully loaded topic and I cover it extensively with our CMO in our Insider Podcast (links to come), so for the purpose of keeping it short, here are some takeaways.
- Website Accessibility
Accessibility simply means that a common user can easily perceive, understand, navigate, and interact with your website. It is not only important from users perspective but from search engine point of view as Google and other search engines give special marks for having an accessible and search engine friendly website. There are multiple tools available that can help you with accessibility, including Google Webmaster Central, SEOmoz Pro, Search Enabler.
- Keyword Research
The idea is to find words that contain higher search volume and lower (comparatively lower) competition. In order to find an ideal list of keywords, you can take the aid of tools like Google Adwords tool, Google insights, keyword difficulty tool and maybe Google search. Where Google Adwords can help you find high volume key phrases, SEOmoz can help determine the level of difficulty. As per to verify the conversion value of these keywords you can either use your Google Analytics or your Gut feeling.
- Creating Content
Great writing and great SEO go hand in hand because your highly searched keywords are the same keywords that people want to know more about.
- Content should be 300 words minimum.
- Make sure you use your keywords often (don’t over do it).
- Use your keywords in your HEADING tags (h1, h2, etc).
- Use your keywords in your Image alt tags, but be descriptive keeping in mind the visually impaired.
- Your titles should include your focus keywords.
- Your meta titles and meta description is what Google uses to list your in their Search Engine Results Page (SERP).
- Have a professional handle your On-page SEO
Please contact me any time to discuss more extensive SEO and how we can help get your phones ringing and booked solid for months.
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