Insights

Practical tips and examples on websites, branding & strategy, search engine optimization, social media, online marketing, and maintenance & support.

YouTube SEO: Top Factors to Invest In – Whiteboard Friday

November 16th, 2018|Categories: Uncategorized|

If you have an audience on YouTube, are you doing everything you can to reach them? Inspired by a large-scale study from Justin Briggs, Rand covers the top factors to invest in when it comes to YouTube SEO in this week's episode of Whiteboard Friday. [...]

The Advanced Guide to Keyword Clustering

November 13th, 2018|Categories: Uncategorized|

If your goal is to grow your organic traffic, you have to think about SEO in terms of “product/market fit.” Keyword research is the “market” (what users are actually searching for) and content is the “product” (what users are consuming). The “fit” is optimization. To [...]

What the Local Customer Service Ecosystem Looks Like in 2019

November 5th, 2018|Categories: Uncategorized|

Everything your brand does in the new year should support just one goal: better local customer service. Does this sound too simple? Doesn’t marketing brim with a thousand different tasks? Of course — but if the goal of each initiative isn’t to serve the customer [...]

How Do Sessions Work in Google Analytics? – Whiteboard Friday

November 2nd, 2018|Categories: Uncategorized|

One of these sessions is not like the other. Google Analytics data is used to support tons of important work, ranging from our everyday marketing reporting all the way to investment decisions. To that end, it's integral that we're aware of just how that data [...]

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