Insights

Practical tips and examples on websites, branding & strategy, search engine optimization, social media, online marketing, and maintenance & support.

Why Local Businesses Will Need Websites More than Ever in 2019

December 12th, 2018|Categories: Uncategorized|

64% of 1,411 surveyed local business marketers agree that Google is becoming the new “homepage” for local businesses. Via Moz State of Local SEO Industry Report ...but please don’t come away with the wrong storyline from this statistic. As local brands and their marketers watch [...]

Evolving Keyword Research to Match Your Buyer’s Journey

December 11th, 2018|Categories: Uncategorized|

Keyword research has been around as long as the SEO industry has. Search engines built a system that revolves around users entering a term or query into a text entry field, hitting return, and receiving a list of relevant results. As the online search market [...]

Content Comprehensiveness – Whiteboard Friday

December 7th, 2018|Categories: Uncategorized|

When Google says they prefer comprehensive, complete content, what does that really mean? In this week's episode of Whiteboard Friday, Kameron Jenkins explores actionable ways to translate the demands of the search engines into valuable, quality content that should help you rank. Click on the [...]

The Guide to Building Linked Unstructured Citations for Local SEO

December 6th, 2018|Categories: Uncategorized|

This article was written jointly in partnership with Kameron Jenkins. You can enjoy her previous articles here. When you’ve accomplished step one in your local search marketing, how do you take step two? You already know that any local business you market has to have [...]

7 Search Ranking Factors Analyzed: A Follow-Up Study

December 3rd, 2018|Categories: Uncategorized|

Grab yourself a cup of coffee (or two) and buckle up, because we’re doing maths today. Again. Back it on up... A quick refresher from last time: I pulled data from 50 keyword-targeted articles written on Brafton’s blog between January and June of 2018. We [...]

Gain insights to help you grow

Use our knowledge to improve your business: get our latest research, case studies, and insights sent straight to your inbox.