Myth #2: All pages should be accessible in 3 clicks

posted on August 14, 2013

Usability tests have long challenged the so called three-click rule. Contrary to popular belief, people don’t leave your site if they’re unable to find the desired information in 3 clicks. In fact, the number of necessary clicks affects neither user satisfaction, nor success rate. That’s right; fewer clicks don’t make users happier and aren’t necessarily perceived as faster.

What really counts here is ease of navigation, the constant scent of information along the user’s path. If you don’t make the user think about the clicks, they won’t mind having a few extra clicks.

Myth #1: People read on the web

posted on May 7, 2013

People only read word-by-word on the web when they are really interested in the content. They usually skim the pages looking for highlighted keywords, meaningful headings, short paragraphs and scannable list. Since they’re in a hurry to find the very piece of information they’re looking for, they’ll skip what’s irrelevant for them.

So don’t expect people to read content that seems neither easily scannable nor relevant for them, therefore long text blocks, unnecessary instructions, promotional writing and “smalltalk” should be avoided on the web.

So you have a website... something you may want to consider

posted on April 9, 2013

Do you know what it takes to maintain a website? Do you know what your ongoing costs are going to be? What if your website is compromised (or hacked), who is responsible for fixing the issue? Who is paying for these little surprises that are eventually going to come up?

The question you should be asking is, do I have a team who can help me through the good and bad?

5 tips for great website content

posted on March 13, 2013

Writing great content should be your #1 focus when working on your website... as they say content is king. Why is writing great content so important? First it makes your website relevant, which means people care and are invested in reading. Second it makes it much more likely that you will be able to get repeat visitors. Here are five tips that will help all of your content shine.

Mixing Content With Design

posted on February 13, 2013

Having great content that is regularly updated is essential to get you a good Google rank and to get clients. But having a striking website design that leads to visitors staying, clicking and converting is essential to having a successful online business.

As you are thinking about your website design, you need to think about what your visitors will respond to. What needs do they have and how can your site help to fix their problem?

The visual aspects that are utilized in Website design are the guideposts that lead your visitor to use certain areas of your site and the content that is there. This is NOT pretty design just for its own sake. If you want to make pretty pictures, then hire an artist, not a website designer! A ‘pretty’ design doesn’t mean squat without a well-thought-out business strategy. Of course, a great business strategy without good design doesn’t work great either...

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